Aligning Internal Culture with Your Brand in the Digital Age

Session Time: Tuesday, February 9 | 9:10 AM – 10:10 AM (PT)

Speaker: Brianna Home, Strategic Director, Hansen Belyea | LinkedIn

Session Description: If you asked your team to define your company brand and culture, would they all have the same answer? When working with clients, we find that this is usually not the case. It’s not easy to get everyone on the same page and working towards a common goal, especially in today’s reality of working remotely. Yet, now more than ever, companies need to harness the strength of a strong internal culture and brand to standout from competition and provide value and connectivity to one another and their community. This also helps with both recruiting and retention efforts. HR and marketing departments can work together to lead efforts to internally define their culture, values and brand. When your team is meeting remotely with clients or the community it’s important that they are representing your company in the best way possible. Join Hansen Belyea Strategic Director Brianna Home and find out how you can bring your team together by defining your internal brand to the work your company is doing and work cohesively to increase brand awareness. She will also discuss how to promote your brand and stay connected to your team as your company evolves.

• Core Competency #1: Business Acumen, Communication, Leadership & Navigation

Takeaways: Participants will learn how they can strengthen internal culture through building a brand together with their team. They will get a PDF of key presentation takeaways and creative ideas for building their brand and promoting it both internally and externally.

Speaker Bio:
Brianna believes that for organizations to reach their full potential, marketing and HR teams need to work cohesively toward common goals that align with the vision of the company. As the Strategic Director of marketing and branding agency Hansen Belyea, Brianna has built rapport with her clients and colleagues by listening to their needs, making results-driven recommendations, and delivering beyond expectation. Hansen Belyea is a full-service marketing agency that has delivered work for a variety of organizations including HR and marketing departments. Hansen Belyea’s work includes strategy, rebranding, website and video.

With over ten years working in-house as a Marketing Director for an international manufacturing company, Brianna has a passion and understanding for how well-positioned communications can effectively achieve company goals. Brianna is also the Past President of American Marketing Association Puget Sound. Brianna is committed to educating fellow professionals; together with her business partner, Ron Hansen, she created the “Insight Out” event series where she shares her knowledge and provides a platform for exchanging tips and insights with other professionals.