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June Chapter Meeting - SHRM Credit
Hilton Bellevue
300 112th Ave SE
Bellevue, WA 98004

View additional information
Tuesday, June 11, 2019, 11:15 AM - 1:00 PM PDT
Category: LWHRA Events

LWHRA is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP or SHRM-SCP. For more information, visit the SHRM certification website at www.shrmcertification.org.
This program has been submitted to the HR Certification Institute for review. 

June Chapter Meeting


Member: $45
Non-Member: $60
Walk-in Registration 
Member: $55
Non-Member: $70


Registration is now closed. Walk-ins are not guaranteed. 


Presentation Description:

As an HR professional, you help others build their skills and improve their value in the market, you identify talent to bring into your organization, and you give advice when your internal clients seek to advance their careers. But what about you? Have you developed a clear value proposition for YOU, your role, and the HR function? Are you being as good to yourself as you are to your company and to your business partners? In a fast-paced, interactive hour, Seattle-based business communications expert Bryan Rutberg will facilitate a discussion on personal branding for HR professionals, with exercises to help you create your personal value proposition. Starting with driving the right mindset and reinforcing your value with the right business language, Bryan and 3C Communications colleague Christina Brennan will share a clear approach to personal branding for the HR professional. Whether you are a department of one or in a multi-billion dollar organization, you’ll appreciate a new perspective on your work and a refreshing new way to talk about it.


Learning Objectives: 

 LWHRA members and visitors who join the June meeting will leave with a draft personal branding statement and a plan to promote their work and themselves using internal and external channels. By learning-by-doing, they’ll also develop skills to help others write their own clear value statements and see their work through an audience-focused, benefit-led perspective. All attendees will be invited to a complimentary one-to-one follow-up with a member of the 3C team to polish their personal statement or address specific individual issues.


Speaker Information

Bryan Rutberg is a widely recognized business coach and trainer, and founder of 3C Communications.

Bryan helps leaders and their organizations connect with their key audiences, telling the right story in the right way to drive emotion and results. The former Director of Microsoft’s Executive Briefing Center and Executive Communications Director for a Microsoft Corporate VP, Bryan spent 20 years in big business at Hewlett-Packard, McKinsey & Company, and Microsoft before stepping out to work with individuals and leadership teams.

3C Communications helps companies and nonprofits create the right messages for their unique audiences and improve their business communications skills. In team and small-group workshops, with one-on-one coaching, and in speechwriting sessions, Bryan and 3C work with clients to increase internal alignment and external customer engagement. 3C has worked with leaders at global companies like Microsoft, NBCUniversal, and Boeing, and has helped entrepreneurs prep for investor pitches and media interviews, corporate videos and TEDx and South-by-Southwest presentations. Clients range from authors preparing speeches for book tours to non-profit executives who want to tell their organizations’ stories better.

Words and language have always been Bryan’s passion. He earned his bachelor’s degree in English Literature at Georgetown University, and an MBA with a Marketing concentration at the Kenan-Flagler School at UNC, Chapel Hill.


Bryan and his wife live with their two dogs in Seattle’s Queen Anne neighborhood, getting used to an empty nest now that their two children are in college. He has chaired and served on nonprofit boards and enjoys fundraising. Bryan is a wanna-be ski bum in the winter and delights in long sunny days during Seattle summers. He wishes he knew more about whiskeys and gets lost in political blogs and tech news when he’s reading for pleasure.


Christina Brennan is a go-getter. A provider of results. And a consistent 3-point shooter in basketball. 3C Communications made her add “Empowering People” to her resume. Christina has a background in event planning and advertising which is why she has a deep understanding of how others digest information.

Working with Christina has been said to be enlightening and delightful. She helps people get to the point, by figuring out what the point is.

Program Schedule:

11:15 am:  Registration, Networking, Seating
11:30 am:  Lunch served
11:50 am:  Announcements
12:00 pm:  Presentation
  1:00 pm:  Adjourn - We are committed to ending on time!

Waiting List:

If the registration deadline has passed, you are welcome to arrive at the venue at 11:00 a.m. and enter your name on the waiting list. We will accommodate walk-ins whenever space is available. The onsite registration fee is $55 for LWHRA members and $70 for non-members. Note that only the regular meal is available to walk-ins, and the fee must be paid on site.

Refund Policy:

LWHRA sets its registration fees as low as possible in order to make educational opportunities widely available. We will gladly issue refunds for event registrations that are canceled before the registration deadline. Because we need to make venue arrangements and order refreshments in advance, we are unable to refund registration fees after the deadline. No-shows who have registered but not paid in advance will be billed. Substitutions are always welcome. Please request your substitute to inform the registration desk that they are attending in your place.